Parking Awards 2015

Australian Parking Awards 2015

Secure Parking Wins another Industry Award

Parking AwardsSecure Parking has been named as winner of the Outstanding Marketing and Communications category at the 2015 Parking Industry Awards. The award was presented at an industry dinner in Sydney on 19 August 2015, attended by over 150 members of the parking community.

The Outstanding Marketing and Communications win follows on from the company’s recent win at the Australian Business Awards for the same category as well as a win in the category of Best New Product for Secure-a-Spot. The awards are testament to Secure Parking’s commitment to being a company that is at the forefront of the marketing.

The company implemented an intensive digital marketing strategy following the re-launch of its online booking service, Secure-a-Spot in September 2014, which focused on customer acquisition and retention. The different strategies implemented resulted in sizeable increases in monthly revenue, web traffic, customer database and social media engagement.

“Through our marketing activity associated with Secure-a-Spot, we’ve been able to create significant brand loyalty with our customers with increases in all key engagement metrics along with growth in bookings through the platform.” said Andrew Sapir, Corporate Marketing Manager, Secure Parking.

“The driving factor of our digital marketing strategy’s success is the ability for us to be responsive to any opportunity. Within a moment’s notice, we can utilise a range of digital marketing techniques to communicate relevant messages to specific groups and based on the results adjust the messages or offers as required”

Parking Awards 2015 

Brett Mathews CEO - Secure Parking collects the Parking Industry Award from John Van Horn editor and publisher of Parking Today Magazine

Industry association, Parking Australia, operates the prestigious Parking Industry Awards program which recognises outstanding achievement and excellence in the Australian parking industry. Entries to the 2015 program were judged by an independent panel of thirteen industry professionals.

"The organisations and individuals recognised at the 2015 Parking Industry Awards have demonstrated not only the highest standards in their work, but also a new and innovative approach to parking, which we highly commend," said CEO of Parking Australia, Lorraine Duffy.

About the Parking Industry Awards

The Parking Industry Awards for Excellence 2015 are the first truly dedicated awards event for the Parking Industry. Recognising outstanding achievement and industry excellence, the Awards pay tribute to the exceptional standards of service and innovation, as well as celebrating the achievements of individuals, teams and organisations.